Home

For watch brands, importers and private-label buyers

Watch strap manufacturer, built for repeat wholesale orders.

Coordinated leather, suede, textured, hand-stitched and perforated watch strap ranges with sampling, OEM branding and custom product development.

34ATEL product models
5Focused collections
OEM / ODMCustom development
How ordering works

From material selection to finished production.

Each project moves through clear approval points so the material, color, branding and packaging remain connected to production.

Leather selection
01

Select the leather

Compare grain, finish, hand feel and thickness.

Color selection
02

Choose colors

Coordinate strap, thread, lining and edge paint.

Sample development
03

Develop the sample

Review construction, size, comfort and fit.

Logo approval
04

Approve the logo

Confirm debossing, printing or hardware branding.

Packaging confirmation
05

Confirm packaging

Review box, pouch, insert and labels.

Production inspection
06

Produce & inspect

Bulk production follows the approved sample.

OEM / ODM watch straps

Build a range that looks like your brand.

Start with a proven ATEL construction, then refine the leather, color, thread, lining, adapter, buckle, logo placement and packaging for your market.

Custom materialsCustom colorsStitch optionsHardware finishesOEM logoCustom packaging
Start a custom project ↗
ATEL custom watch strap range