Watch strap manufacturer, built for repeat wholesale orders.
Coordinated leather, suede, textured, hand-stitched and perforated watch strap ranges with sampling, OEM branding and custom product development.
Start with the strap construction.
Compare padding, surface texture, perforation, hand stitching and suede touch. Every model can be developed with custom leather, color, hardware and branding.
Explore collectionClassic Padded Leather
Refined leather profiles with balanced padding, grain and color options.
Explore collectionTextured & Embossed
Woven, crossgrain and embossed surfaces.
Explore collectionSport & Perforated
Rally holes, micro perforation and active styling.
Explore collectionHand-Stitched Detail
Expressive stitches and crafted edge details.
Explore collectionSuede & Soft-Touch
Soft tactile finishes for premium seasonal ranges.
From material selection to finished production.
Each project moves through clear approval points so the material, color, branding and packaging remain connected to production.

Select the leather
Compare grain, finish, hand feel and thickness.

Choose colors
Coordinate strap, thread, lining and edge paint.

Develop the sample
Review construction, size, comfort and fit.

Approve the logo
Confirm debossing, printing or hardware branding.

Confirm packaging
Review box, pouch, insert and labels.

Produce & inspect
Bulk production follows the approved sample.
Products ready for development.
Use the ATEL model number when requesting colors, hardware finishes, logo options or a physical sample.
AT-L01-01Signature Channel Padded
AT-L01-04Classic Contour
AT-L01-08Heritage Padded Stitch
AT-T01-01Woven Texture
AT-T01-03Crocodile Embossed
AT-S01-01Rally Hole Sport
AT-S01-02Micro Perforated Sport
AT-D01-01Color Accent Stitch
AT-D01-04V-Stitch Accent
AT-D01-07Ornament Hardware Detail
AT-M01-01Suede Soft-Touch
AT-M01-02Extra-Wide Hand-Stitch SuedeBuild a range that looks like your brand.
Start with a proven ATEL construction, then refine the leather, color, thread, lining, adapter, buckle, logo placement and packaging for your market.
Start a custom project ↗